Celebrities are “passing the mic” on their Instagram accounts to allow us to all hear science and info about COVID from actual specialists
If you happen to observe Julia Roberts on Instagram, you would possibly discover issues are a bit of totally different from standard on her account at the moment. As a substitute of the Pretty Woman actress, her web page will function Dr. Anthony Fauci, director of the Nationwide Institute of Allergy and Infectious Illnesses and member of the White Home coronavirus process power, sharing news and information about COVID-19.
It’s all a part of a brand new marketing campaign known as #PassTheMic, which, over the subsequent three weeks, will see celebrities handing over their Instagram accounts to public well being specialists and entrance line staff, so we will hear from the individuals who actually know what’s occurring within the midst of the COVID-19 disaster.
A ton of A-list celebrities have agreed to take part within the marketing campaign, together with Roberts, Hugh Jackman, Millie Bobby Brown, Yemi Alade, Connie Britton, Danai Gurira, David Oyelowo, Sarah Jessica Parker, Penelope Cruz, Shailene Woodley, Busy Philipps, Rainn Wilson, and Robin Wright. Tom Hanks and Rita Wilson may also participate, after they made headlines early on within the coronavirus pandemic for being a few of the first celebrities to contract and get well from COVID-19.
All these well-known folks might be giving up management over their very own social media accounts so we will hear concerning the COVID pandemic from “individuals who really know what they’re speaking about,” in response to a promotional video for the marketing campaign.
Along with Dr. Fauci, there are quite a few different well being specialists, docs, nurses, and different entrance line staff who might be doing the Instagram takeovers to share the newest information, science, and tales of their very own, very actual experiences from the entrance strains of the pandemic. These will embody David Anderson (Nurse, Director of High quality at Nightingale Hospital, Manchester), Aya Chebbi (Youth Envoy, African Union), Jen Kates (World Well being & HIV Coverage), and others.
The marketing campaign is designed by ONE World Campaign, a corporation that’s combating to finish poverty, starvation, and preventable illnesses world wide. The group hopes to eradicate all preventable illness globally by 2030. The COVID-themed celeb social takeovers start at the moment, and can final by way of the remainder of Might and into June as one professional takes over one celeb’s social media accounts every day. You’ll be able to watch the takeovers on Instagram, Fb, and Twitter.
Celebrities, in some methods, actually are like us regular people — they aren’t specialists on infectious illness and it could be harmful in the event that they pretended in any other case. So tune into their social accounts over the subsequent few weeks to study from the actual specialists to study the newest data.