Celebrities are “passing the mic” on their Instagram accounts to allow us to all hear science and details about COVID from actual consultants
For those who comply with Julia Roberts on Instagram, you would possibly discover issues are just a little totally different from ordinary on her account at present. As an alternative of the Pretty Woman actress, her web page will function Dr. Anthony Fauci, director of the Nationwide Institute of Allergy and Infectious Illnesses and member of the White Home coronavirus process drive, sharing news and information about COVID-19.
It’s all a part of a brand new marketing campaign referred to as #PassTheMic, which, over the subsequent three weeks, will see celebrities handing over their Instagram accounts to public well being consultants and entrance line staff, so we are able to hear from the individuals who actually know what’s happening within the midst of the COVID-19 disaster.
A ton of A-list celebrities have agreed to take part within the marketing campaign, together with Roberts, Hugh Jackman, Millie Bobby Brown, Yemi Alade, Connie Britton, Danai Gurira, David Oyelowo, Sarah Jessica Parker, Penelope Cruz, Shailene Woodley, Busy Philipps, Rainn Wilson, and Robin Wright. Tom Hanks and Rita Wilson will even participate, after they made headlines early on within the coronavirus pandemic for being a number of the first celebrities to contract and get well from COVID-19.
All these well-known folks shall be giving up management over their very own social media accounts so we are able to hear concerning the COVID pandemic from “individuals who truly know what they’re speaking about,” in line with a promotional video for the marketing campaign.
Along with Dr. Fauci, there are quite a few different well being consultants, docs, nurses, and different entrance line staff who shall be doing the Instagram takeovers to share the most recent information, science, and tales of their very own, very actual experiences from the entrance strains of the pandemic. These will embrace David Anderson (Nurse, Director of High quality at Nightingale Hospital, Manchester), Aya Chebbi (Youth Envoy, African Union), Jen Kates (World Well being & HIV Coverage), and others.
The marketing campaign is designed by ONE World Campaign, a company that’s preventing to finish poverty, starvation, and preventable illnesses all over the world. The group hopes to eradicate all preventable illness globally by 2030. The COVID-themed superstar social takeovers start at present, and can final via the remainder of Could and into June as one skilled takes over one superstar’s social media accounts every day. You may watch the takeovers on Instagram, Fb, and Twitter.
Celebrities, in some methods, actually are like us regular people — they aren’t consultants on infectious illness and it could be harmful in the event that they pretended in any other case. So tune into their social accounts over the subsequent few weeks to be taught from the actual consultants to be taught the most recent data.