EU VAT Assistant for WooCommerce is designed to help achieving compliance with the new European VAT regulations, coming into effect on the 1st of January 2015. Starting from that date, digital goods sold to consumers in the European Union are liable to EU VAT, no matter where the seller is located. The VAT rate to apply to each sale is the one charged in the country of consumption, i.e. where the customer resides. These new rules apply to worldwide sellers, whether resident in the European Union or not, who sell their products to EU customers.