According to the AIDA purchase funnel, the main action to buy a product on your website is very much price dependent. Today many WooCommerce shops use sale promotions or dynamic discounts to create a sense of urgency for their customers, and you should too. Our ultimate pricing plugin for WooCommerce helpds you setting up dynamic product pricing, cart discounts & free products and tiered pricing. All bundled within one ultimate plugin, so you do not have to buy several ones.